
Prague has introduced stricter rules on advertising in public transport, banning promotions related to alcohol, erotic services, religious themes, and violence.
The new regulations, approved by the Prague City Council, apply to trams, buses, and other public transport vehicles operating under the Prague Integrated Transport (PID) system.
“It will no longer be possible to plaster a tram or bus with advertisements for alcoholic beverages or erotic services that are now being passed off as cabaret, for example. It will also not be possible to promote religious themes. Such advertising simply does not belong on public transport vehicles,” said Deputy Mayor Zdeněk Hřib (Pirates).
Expanded restrictions on public transport advertising
Under the updated PID quality standards, advertisements in public transport are now strictly prohibited from directly or indirectly promoting addictive substances, extremism, violence, or religious content.
This includes both text and imagery, as well as any indirect references, such as links to websites featuring such content.
The new regulations also explicitly ban ads with erotic subtext, vulgar expressions, or content deemed offensive or socially inappropriate.
These restrictions expand on the existing advertising rules, which already prohibit promotions encouraging the use of personal cars or any advertising that could negatively impact public transport.
Maintaining a public transport identity
City officials say the goal is to ensure that passengers using Prague’s public transport system feel a greater sense of security and that vehicles maintain a clear, unified identity under PID.
Officials are now working on similar advertising restrictions for the metro, with additional regulations for trolleybuses expected in the coming months.
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