Prague is preparing for another busy summer, with around 1.6 million visitors expected to arrive during July and August, according to estimates from Prague City Tourism (PCT).

The figure represents an increase of roughly five percent compared with the same period last year, when approximately 1.5 million people visited the Czech capital.

The latest outlook suggests that the city’s tourism sector will continue its steady recovery, supported by strong demand from both domestic and international travelers.

The forecast is supported by figures from STR, the international hotel market data provider. During the first five months of the year, Prague hotels recorded an average occupancy rate of 71.6 percent, up 5.3 percent from a year earlier.

Hotel prices have also continued to climb. The average room rate reached €120.55 per night, an annual increase of 7.7 percent. According to Prague City Tourism, the Czech capital is currently seeing faster growth in hotel performance than neighboring Vienna.

Luxury accommodation has experienced even stronger demand. Occupancy in Prague’s high-end hotels increased by around seven percent year-on-year, while the average nightly room rate rose by €11, reaching €209.

City officials view the trend as evidence that Prague is increasingly attracting higher-spending visitors. In recent years, Prague City Tourism has focused its marketing campaigns on travelers over the age of 30 with an interest in culture, history and architecture, rather than promoting the city as a low-cost destination for nightlife and alcohol tourism.

The largest groups of visitors continue to come from the Czech Republic, Germany, and the United States.

Prague welcomed 8.3 million tourists last year, including 1.6 million domestic travelers.

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