By the end of September, there will be a campaign on the streets of Prague focusing on the rules that tourists in the capital must adhere to. Carried out by Prague City Tourism in cooperation with the night mayor Jan Štern, it will draw attention to the behaviour of tourists in the most problematic locations of the Czech capital.
The campaign reportedly builds on previous surveys that show that over 70 percent of tourists come to Prague for the first time and therefore do not know the rules that apply there. Thus, with visual prompts tourists will be reminded of the fact that silence is maintained after 10 pm and a ban on drinking alcohol on the streets is in place.
They will also learn that they can be fined up to EUR 400 for disturbing the night peace. This will make it so that Prague ceases to be perceived as a city where everything is allowed, believes Petr Slepička, Director of Prague City Tourism.
Hence, tourists will see outdoor advertising in front of the Main Station, bus 119 stops in the direction of the airport or in the most problematic locations. It will be accompanied by a survey that allows more precise targeting of the campaign next year.
The survey takes place on weekends from mid-July. Interviewers will ask travellers where they are from, how they travel, with whom and for what purpose they have arrived, whether they use hotels or Airbnb for accommodation, how and why they have chosen the location for nightlife, or if they know about the local rules.
In recent years, Prague has changed its approach to tourism, as it is no longer trying to attract new tourists, but to cultivate tourism in its current form. The city wants to work mainly to change the image of Prague as a destination with cheap alcohol, to direct tourists to areas outside the centre and to drive more tourists to cultural sites.