Oct 01, 2024

Prague’s Máj Shuts Down Children’s Playground After Low Demand

After just three months, Prague’s Máj department store has permanently closed the Lvíčkov indoor children’s playground.

The announcement was made by Amadeus Real Estate, the owner of the Máj shopping center, through the playground’s official Facebook page.

According to the E15 news server, the decision to close the playground was due to consistently low traffic.

“The attempt to revitalize the center of Prague with family-friendly activities, which had strong public support, proved to be more challenging than expected. Moving forward, Máj will focus more on entertainment for older children and adults, in addition to its existing retail stores, services, and food court,” reads a statement posted on the playground’s Facebook page.

Amadeus also revealed they are currently planning a new project to utilize the space once occupied by the Lvíčkov playground, although no further details were provided.

Information shared online indicates that ticket prices for the playground ranged from 450 CZK for a child (aged one year or older) on weekdays, to 550 CZK on weekends and public holidays.

Adults were charged a flat rate of 150 CZK for entry, and prices increased by 40 CZK if purchased on-site rather than online. Babies under the age of one were admitted for free.

Máj, which re-opened to the public on June 24 this year following a two-year renovation, has been a landmark in central Prague since its restoration.

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The project, which cost 4.5 billion crowns, added a variety of retail shops, restaurants, entertainment centers, and even a rooftop terrace offering panoramic views of the city.

Before its official opening, the installation of two large butterfly sculptures—designed by the artist David Černý and resembling spitfire fighter planes—sparked debate among locals.

Moreover, after the grand opening, the design and layout of the upper floors, particularly the entertainment areas, received criticism from some architects and segments of the public.

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