Tesla Opens Second Dealership in Czech Republic

Tesla is expanding in the Czech Republic. On July 15, the American carmaker will open a second full-fledged dealership in Brno’s Židenice, on the premises of Nová Zbrojovka.

This adds to their existing store in Čestlice near Prague and a pop-up sales center in Ostrava’s Karolina shopping center.

The new Brno dealership spans a thousand square meters and includes a service center and a delivery center. Cars will be delivered from the factory near Berlin or from Shanghai in China.

Customers can test drive the full range of Tesla models (Model S, Model X, Model 3, and Model Y) and book test drives online or on-site.

Opening a second store in the Czech Republic confirms the strength of the local market. The country boasts one of the densest networks of Tesla fast-charging stations in Eastern Europe, with 56 Supercharger stations.

Tesla leads the Czech EV sales ranking with 1,713 vehicles delivered in the first half of the year, followed by Skoda (434 Enyaqs), Volvo (332 EVs), and Hyundai (311 cars).

The launch of a subsidy program for companies in March spurred growth in EV sales, increasing the share of EVs in total sales from 2.6% to 3.5% year-on-year.

“EVs are gaining momentum after the subsidy program launch. However, their numbers are still far below full hybrids, which are sold about five times more. The year-on-year growth rate for plug-in hybrids is one-third. It will be interesting to see how electric car sales develop in the summer when corporate purchases are subdued,” said Martin Peleška, CEO of Toyota and Lexus Czech Republic.

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