Czech Tourism, Prague Airport, Central Bohemia Tourism, and Prague City Tourism have all joined forces to spread holiday cheer.
To celebrate their subway collaboration on display at the 53rd Street and 5th Avenue station, they’re giving away a trip for two to the Czech Republic for five nights– with airfare included.
The agency Loosers is behind the creative idea and the slogan has also added interesting visual processing. On advertising billboards, the most famous monuments (for example the Týnský Cathedral, Prague Castle Cathedral, Clock Tower) are covered with pixels.
The campaign to promote tourism in Prague and Central Bohemia will run until the end of the year and includes approximately 1,000 advertising spaces on New York underground trains and 80 advertising spaces in the underground station on 53rd Street and 5th Avenue, right in the center of Manhattan.
“The number of serviced passengers on direct flights to North America has grown by almost 67% this year. Next year, we are expecting further increases thanks to a new line to Newark. This confirms the high potential of the US foe increasing the number connections to Prague,” says Václav Řehoř, the Chair of the Board of Directors, Prague Airport. “We are expecting that the New York campaign will raise American interest in Prague and its surrounding areas. This could also motivate airlines to extend seasonal lines to year-round ones, which is our priority,” adds Řehoř.
In 2017, 540,000 Americans arrived in the Czech Republic. This is an increase of 150,000 tourists from the world’s second-largest economy since 2012.