There is an ample amount of content on the internet regarding every topic you may think. With such a saturated market, only the different and out of the box content outshines the others. If you are creating branded content, you need to think out of the box to come on top. The prime target of each creator should be to learn how to capture the audience’s attention.
If you are working with a brand that creates videos to engage the audience, then you need to keep a few things in mind. Before that, you should understand that videos are very powerful storytelling tools that can serve as a base for your promotional ideas. Engaging video is important because it helps in showcasing the prime service and product of the brand. So here are a few tips for creating engaging and out of the box branded videos.
1. A brainstorming session is important.
Apart from every other step you take in creating and promotion of a video, one of the most important of them all is the initial brainstorming session. There would be several incidences where things would be clear to your organization’s production house regarding a particular video.
But at times, things do become a bit tricky, and your ideas might not sound in-line with the organization’s needs. While doing this, also try and find out how to add logo in video so that you create a brand recall value.
In times like these, the best thing that you can do is to have a brainstorming session with all the members of your team. You can take in ideas and thrive with them. Make notes of your sessions, and do not forget to keep them with you.
It is highly possible that some of the ideas in the session might become an inspiration for future videos. It is well said in the creative sector. “Every idea is worth remembering; you never know which one would hit the check”
2. Know your audience
Humans are always curious about something they see. In most cases, human’s curiosity becomes the driving force of ingenuity, development, and progress. There are four questions that always trigger a brain; Why, What, When, and How.
If your video provides a solution to any of these questions, you are surely going to hit the mark. Whenever you are creating a branded video, one of the best sources of your engagement is to keep in mind the human traits.
If you are able to give a sense of the gap in their knowledge, you get their instant attention. This is because your video is going to give a payoff at the end, which keeps your audience engaged and bonded with the video. Now, executing this is simple; all you need to do is identify the most interesting part of your video and put it in the initial section of your video.
It will make your video engaging and create a turmoil inside the head of your viewer, which will, in turn, create interest in them.
3. Hold the attention
Once you have accessed your target audience, you have captured their attention. The next thing you need to do is to hold their attention throughout the video. According to a survey, it was noticed that people who watch the first 8 seconds of your video would go on to watch the entire video. So after nailing the first two steps, your next task in hand becomes to hold the attention of your viewers.
This is probably one of the toughest and crucial tasks for a video creator and editor. Now you can be present with your viewers to notice their reactions, so the best thing you can do is get the statistical reports. Take up the last few videos and get their stats. After accessing the stats, a picture would form in front of you, and things will be clearer. After analyzing the signs of your customer reaction, you can simply tweak your video and put in the needed changes.
The best ways to increase video engagement is to analyze the comments, likes, audience retention rate, and a number of new subscribers. Apart from this, you can also put up frequent audience polls and interactive sessions to get to know them and their needs better.
4. Benefit your customers
One of the tried and tested formulas of creating an engaging branded video is to show your customers some benefits. A video indeed has limited time and people watch the small and crisp branded video, but only showing the features of your services would not serve the purpose.
To get a better response to your video shows the customers all the benefits they will get from your products or services. So, illustrate as many benefits as you can but in a creative manner. Don’t go out shouting about this because it won't interest them.
5. Storytelling works wonder
If you wish to get more engagement on your videos, ensure that you create the entire video in a storytelling format. This is a key factor and something that helps you go out-of-the-box. The storytelling method will help you in shying away from the old and common in-your-face product enlightenment method.
Everybody does that, but not all have the talent to create an engaging storytelling video. In this way, you can compel your viewers to stick to your video right from the beginning till the end. In most storytelling videos, the product description and benefits are negligible, yet they are effective. This trick also works wonderfully because viewers are able to connect with your
video, and when this connection is established, your purpose gets solved.
Put these five tips into use in your next few creative videos, and you are surely going to see the change. These are simple to execute but very effective tips that even bigger brands follow. Also, you can learn how to add text in video because 3-4 words in your video can turn out to be highly impactful.