Prague

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After a Year Without Rowdy Tourists, Prague Wants to Keep it That Way

Cities across the continent want to mold visits into shapes less onerous for residents, and perhaps more lucrative for business. Optimally, a virtuous circle can be created where loud partiers are supplanted by museum-goers with more money to spend—or so the thinking goes. Call it curated tourism. “We met with representatives from Amsterdam, Barcelona and Florence during the pandemic, and all of us were thinking the same thing,” said Hana Třeštíková, Prague’s councilor of tourism. “Before Covid, over-tourism had become almost unbearable, and Covid gave a pause to try and make some changes in what our cities represent, how we promote ourselves and how we must focus on quality of visits—not quantity.” Not so long ago, these cities marketed themselves to everyone. But Amsterdam’s widely available cannabis and legal prostitution, Barcelona’s urban beaches and Prague’s famous beer halls increasingly attracted tourists who brought what Geerte Udo, director of amsterdam&partners, diplomatically called “negative effects.” In recent years, Prague’s tourist problem started to resemble Amsterdam’s, Třeštíková said. The Czech capital was getting 8 million visitors a year, almost doubling between 2012 and 2019. And like Amsterdam, most headed to the same neighborhoods, she said. In Prague’s case, they clog the Old Town Square and Charles Bridge. “The city...

by Prague Morning Aug 19, 2021

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