Coffee Chain The Miners’ Ambition: to Surpass Starbucks with More Branches
The Miners, the largest specialty coffee chain in the Czech Republic, launched their first-of-its-kind Miners Bakery in Karlin in late June 2023. Intrigued by this unique concept, we couldn’t wait to explore it. Entering the coffee shop, you can see the most significant difference between the spot — the open kitchen. Egor Kolpakov, Miners CEO, says that transparency is the main point of such interior decisions. Although, you can spot the similar format of the Miners roastery, found on the DOCK facility. Transparency is the key element of the Miners, Egor says. [”This story is about the transparency overall… I have never seen a business in Czechia where you can find, for instance, an owner-made Telegram channel, where all the insights can be found…”] Raising the trust among the customers helps to maintain sustainable and long-running business, Egor adds. As before, you can find Miners-made production on-site, such as nitro coffee and compostable coffee capsules. Besides, at Miners Karlin, you can find branded reusable coffee bamboo cups, which became an expansion of their merch. Another important aspect Miners Karlin will be dealing with is fresh baked goods delivery across all our facilities, Egor says. While other cafés will be closed,...