Prague City is Refreshing Its Look – and It’s All About Bold New Design
After more than two decades, Prague’s iconic graphics are getting a fresh update filled with creativity and modern flair. The capital is introducing playful illustrations, new pictograms, and even a custom font by renowned Czech designer Tomáš Brousil. And for special occasions? Festive gold is making its debut in the colour palette. Honouring Tradition While Embracing Change Prague’s distinctive logo, designed by Studio Najbrt in 2002, isn’t going anywhere. Instead, the city is enhancing and expanding its visual identity. “We live in a time of rapid change, and we need to adapt,” said Prague’s mayor, Bohuslav Svoboda. “This new design will significantly improve how the city communicates with its people.” Up until now, Prague relied on the Myriad Pro font – but that’s changing. The new typeface, described by city hall spokesman Vít Hofman as “a modern geometric grotesque with wider proportions and unique details,” adds a contemporary and striking edge to the city’s visual language. Subtle Tweaks, Bold Results The refresh goes beyond just fonts. A square motif has replaced the traditional round dot, bringing a cleaner, sharper look to the design. One subtle yet impactful change is the straightening of the leg in the letter R, refining the overall...
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