Authorities to Revive Tourism While Improving the Image of Prague City Center
The city of Prague has thrived on tourism to prosper; however, the impact made by the pandemic in the Czech tourism industry has been substantial. Czech Tourism, along with the Ministry for Regional Development and the Czech Foreign Ministry have launched a strategic plan to combat the negative economic consequences of Covid-19 on what once was a thriving sector. There was a 50% drop in revenues during 2020, and more than 80% in Prague. This has put around 200,000 jobs on the line, not just in the tourism industry, but in other professions as well, including bakeries, and cleaning agencies. The 2021 strategic plan of CzechTourism will try to attract tourists from all over Europe, namely from; Austria, France, Great Britain, Italy, Hungary, The Netherlands, Poland, Slovakia, and Spain. This will be done with the help of a campaign by Czech Airlines, targeting France, the UK, Italy, and Spain. The third phase of their strategy aims to bring Americans, Asians, and Russian tourists to the Czech Republic. However, even if tourism remains essential for the city centre, government officials do express the desire to improve the attractiveness of the city to keep locals happy. Zdeněk Hřib, Mayor of Prague, said,...
