Prague has emerged as the top-performing hotel destination in Central Europe, outpacing Vienna and Krakow on every key metric in April — and the momentum shows no sign of slowing. According to Václav Stárek, president of the Association of Hotels and Restaurants of the Czech Republic (AHR), demand for Prague in April was double that of comparable regional cities. Revenue per available room reached €76 (approximately 1,845 CZK), an increase of €8 year-on-year, while occupancy across Prague hotels held at nearly 70 percent in the first four months of 2026 — the strongest stretch since before the pandemic. The city’s appeal, Stárek said, comes down to three factors: safety, accessibility within Europe, and overall attractiveness as a destination. The summer season looks set to mirror last year’s strong performance, though hoteliers note a shift in booking behavior — guests are increasingly waiting until the last moment to reserve. Outside the capital, the picture is more mixed. Regional hotels are banking primarily on domestic visitors, with a significant share also expecting guests from Poland and Germany. An internal AHR survey found that 55 percent of regional hoteliers expect this season to match last year, while nearly 30 percent are optimistic about...
Prague has gained a new public green space offering a rare sense of calm in the northwestern part of the city. The garden of the Rothmayer Villa in Prague 6 has been opened permanently to visitors by the Prague City Museum, adding a quiet cultural site to the border area between Břevnov and Střešovice. The space, previously accessible only as part of guided tours, is now available during the villa’s opening hours. Visitors can walk through shaded paths, sit among carefully arranged greenery and experience a place shaped by architecture, art and personal history. According to the Prague City Museum, the goal is to open the site not only to architecture enthusiasts but also to residents looking for a place to slow down. “The garden of Rothmayer Villa is a unique space with a calm atmosphere,” said Eliška Zlatohlávková, head of the villa department at the Prague City Museum. She added that the garden can serve as a place to pause, unwind or briefly step away from the pace of the city. The garden was created together with the villa at the end of the 1920s. The house was built between 1928 and 1929 by architect Otto Rothmayer, a student...
Prague Rooftop Festival (PRF) returns for its 2026 season, marking 10 years since the concept first launched with the vision of transforming Prague’s rooftops into unique social and cultural experiences. Over the last decade, PRF has helped shape Prague’s growing rooftop culture through events combining music, sunsets, brunches, cocktails, and panoramic city views. As more rooftops continue opening and new concepts emerge across the city, the festival aims to remain at the forefront of Prague’s evolving rooftop scene. “For us, it’s amazing to see how much rooftop culture in Prague has developed over the last 10 years,” says founder Sandro Valigy. “We want to continue introducing new rooftops, new experiences, and pushing the concept further each season.” The 2026 season will feature weekly rooftop events, sunset sessions, collaborations with hospitality and lifestyle brands, and carefully selected local and international DJs. New venues will be revealed progressively throughout the season. PRF is also currently developing a new afterwork-focused concept, with further details expected to be announced shortly. Tickets for the first announced events are already on sale. View this post on Instagram A post shared by Prague Rooftop Festival (@praguerooftopfestival) Would you like us to write about your business? Find...
This August, Prague enters the world of competitive horse polo. The Royal Golf & Polo Cup — a tournament blending polo and golf — will take place on August 8 at the Prague City Golf complex in Zbraslav, marking the event’s first edition in the Czech capital. The tournament has been running since 2018, when it launched in Mariánské Lázně with no prior infrastructure or fanbase behind it. Its move to Prague signals a deliberate shift in ambition. “We had a clear goal from day one — to build a family event that would grow year after year,” said Simona Joklová, a competitive polo player and co-founder of the tournament. “Moving from Mariánské Lázně to Prague is the natural next step toward making this a truly European fixture.” International field, defending champion included Four teams will compete this year, with players confirmed from Argentina, Great Britain, Germany, Switzerland, and Belgium. View this post on Instagram A post shared by Royal Golf & Polo Cup (@royalgolfandpolocup) Among them is Brad Rainford-Blackett, a British professional polo player and coach with extensive international tournament experience. He has competed in the Royal Golf & Polo Cup twice and arrives in Prague as...
Prague has added a new extreme attraction to its list of adventure activities, giving thrill-seekers the chance to walk — and run — down the side of a skyscraper. The experience, known as House Running, is now operating at the City Empiria tower in Prague’s Pankrác district. Participants descend vertically along the building’s facade from a height of 101 meters while secured by a dual-rope safety system. The project was launched by the Czech company Allegria – Experience Company, which says interest in unconventional adrenaline activities has continued to grow in recent years. For many participants, the most difficult moment comes before the descent even begins. “The hardest part for most people is stepping over the edge of the roof,” said Darina Noviková, executive director of Allegria. “Once their feet touch the wall and they lean into the harness, the fear usually turns into excitement and a feeling of control.” View this post on Instagram A post shared by Allegria – Firma na zážitky (@firmanazazitky) Unlike traditional climbing or rappelling, House Running places the body in a nearly horizontal position while participants move down the building face-first. According to organizers, the unusual movement creates a psychological challenge because...
German electronic music pioneers Kraftwerk will appear in Prague on July 15, when they bring their audiovisual performance to Forum Karlín. The show is expected to combine music, digital animation and stage design into a structured performance built around their long-established approach to live concerts. Tickets available here. The group’s influence on modern popular music is widely documented. As music journalist Petr Ferenc noted in his book Music That Isn’t Krautrock, the role of Kraftwerk in shaping electronic music cannot be overstated. Their work contributed to the development of synthpop and electronic dance music, while also influencing genres such as hip-hop and industrial. Kraftwerk was formed in Düsseldorf in 1970 by Ralf Hütter and Florian Schneider. In its early years, the band was associated with psychedelic rock, releasing three albums that later received less attention: Kraftwerk (1970), Kraftwerk 2 (1972) and Ralf & Florian (1973). View this post on Instagram A post shared by KRAFTWERK (@kraftwerkofficial) A turning point came in 1974 with the album Autobahn, which marked a clear shift in direction and established the framework for their future work. Following that release, the band moved away from traditional rock instrumentation and developed a more defined electronic...
An American fast-food brand known more for sugar glaze than burgers is preparing to enter the Czech market. According to Hospodářské noviny, donut chain Krispy Kreme is seriously considering opening its first location in Prague. The company, founded in North Carolina in 1937, has grown into one of the world’s best-known donut brands, operating around 1,500 stores globally. While its strongest presence remains in the United States, the chain has also expanded across Europe and the Middle East, including markets such as Britain, France, Switzerland and Turkey. Jan Kotrbáček, partner at consulting firm Cushman & Wakefield, told the newspaper that the company is actively studying the Czech market and exploring expansion opportunities. The launch could reportedly happen later this year or in early 2027. Many of its larger stores allow visitors to watch the production process through glass walls, while the company’s well-known “Hot Now” sign signals when fresh donuts are being made. Its most famous outlet sits in New York’s Times Square, where the brand has become closely linked with American pop culture and tourism. The chain’s signature product remains the Original Glazed donut, a recipe that has changed little over the decades despite the company introducing seasonal flavors...
Prices in Czech restaurants, pubs and cafés have climbed sharply since 2019, the last full year before the pandemic. According to data from the cash register system provider Dotykačka, which is widely used across the country’s hospitality sector, the average increase has reached 56 percent. That means items that cost 100 CZK in 2019 now typically cost around 156 CZK. Some categories, however, have risen even faster. Dotykačka analysed price development in four common menu items and drinks: beer, schnitzel, coffee and Caesar salad. The results show uneven growth across the sector, with drinks and main dishes increasing more than salads. Caesar salad recorded the smallest rise, up 47 percent compared with 2019. All other monitored items exceeded the average growth rate. Beer prices rose by around 60 percent over the period. For several years, increases followed the general trend in the hospitality sector, but a sharper jump came in 2024 after VAT changes on draft beer, which increased from 10 to 21 percent as part of broader fiscal consolidation measures. Brewers and industry representatives are now calling for a reversal of the tax increase. “We are asking the government to consider brewing as a strategic sector with not only...
Everyone seems to have an opinion about Da Pietro — and many describe it as serving some of the best pizza in the Czech Republic. For years, food lovers regularly traveled to Pilsen just to try it. Since the restaurant opened its Prague branch on Bělehradská Street in Vinohrady, tables have been difficult to secure almost every evening. We recently met with owner Petr Soukal to talk about his journey and what lies ahead for him and his business. In fact, Petr is building a small on-site mozzarella production facility so the cheese can be made fresh daily, an extension of an in-house salami operation already running on Italian methods. “We would like to show our customers the authentic products, from small producers, small farmers, not like from the big brands,” Soukal said. “Every ingredient is important to us. We don’t like to make compromises.” A Decade-Long Journey The Da Pietro story began in December 2013, when Soukal opened a small Italian food shop in Pilsen. “I loved Italy and was thinking about what I was going to do,” Soukal recalls. “I wanted something of my own, so I decided to import ingredients from Italy.” After two years, Soukal began...
Prague has introduced a citywide ban on bonfires as authorities respond to rising temperatures and an increased risk of wildfires caused by prolonged drought conditions. The restrictions came into force on Sunday at 11 a.m. and remain valid until further notice. The measure follows a warning issued by the Czech Hydrometeorological Institute, which warned that dry conditions and incoming heat could sharply increase the danger of fires across several parts of the country. Under the new rules, people are prohibited from lighting fires in parks, forest parks, gardens, forests, and within 50 meters of wooded areas. Smoking and throwing cigarette butts in these locations are also banned, while the use of pyrotechnics has been temporarily restricted. The measures extend to areas near fields with dry vegetation as well as storage sites containing hay or straw, both considered highly flammable during periods of extreme heat. Officials also stated that water reserves intended for firefighting cannot be used for other purposes while the restrictions remain in place. Exceptions may be granted only to organizers of public events who comply with strict safety conditions and report planned activities to firefighters in advance. Meteorologists expect temperatures in parts of the country to climb up...
The 12th anniversary edition of the Prague Ice Cream Festival will take place on 20 and 21 June at the Prague Exhibition Centre. From traditional gelato to innovative new recipes, dozens of ice cream makers from across the country and abroad will gather to serve up their best flavors. Visitors can look forward to tasting sorbets, dairy-free options, and creative toppings that go far beyond the ordinary scoop. The festival runs from 10 a.m. to 10 p.m. on Saturday, and from 10 a.m. to 6 p.m. on Sunday. Tickets can be purchased here. The weekend will feature a full entertainment program, including live concerts by The Stylists and Tobias Freya. Visitors can also join dance workshops led by Top Dance Prague, which are open to both kids and adults. For families, the Children’s Zone will offer a wide range of free attractions such as bouncy castles, face painting, glitter tattoos, a mini rodeo, airbrush art, a Lego carpet for toddlers, and more. View this post on Instagram A post shared by 𝐏𝐑𝐀𝐆𝐔𝐄 𝐈𝐂𝐄 𝐂𝐑𝐄𝐀𝐌 𝐅𝐄𝐒𝐓𝐈𝐕𝐀𝐋 (@pragueicecreamfestival) Sports enthusiasts can try activities in the free Sports & Tech Zone, which includes korfball and Lego robotics. There will also be...
University studies are still often associated with a fixed schedule, daily attendance at lectures, and limited time for work or personal life. However, this model no longer reflects today’s reality. More and more people are working while studying, developing their own projects, or seeing their careers naturally expand beyond national borders. In these situations, they face the decision of whether to prioritize their studies or a job opportunity. Unicorn University responds to this reality by building on adaptability. The traditional structure of university studies is no longer sufficient today. More and more students are combining their studies with a career that doesn’t always follow a linear path. One day you might be working in Prague, and the next you might accept an offer abroad. That is precisely why educational models are evolving to reflect the needs of today. For example, Unicorn University offers multiple study formats – from on-campus to part-time to fully online. On-site studies take place at the university’s campus, part-time studies are typically held on weekends, and the hybrid format is delivered fully online with live consultations with teachers. Each format adapts to the student’s needs, not the other way around. “Part-time or online studying is becoming...
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