German Drugstore Chain Müller Eyes Czech Market
Müller, a prominent German retail chain known for its drugstores, toys, and other consumer goods, is preparing to expand further east. The company plans to open its first store in Slovakia this year, with the Czech Republic likely to follow. However, entering the Czech market won’t be easy, as it is already dominated by established players such as dm, Teta, and Rossmann. The recent entry of the Polish drugstore chain Hebe has further intensified the competition. In mid-August, Müller announced its intention to continue expanding into Slovakia, where it has already registered a dedicated internet domain. “Müller has successfully operated in neighboring countries like Austria and Hungary for many years, and also has positive experience in Slovenia and Croatia, making it well-prepared for its entry into Slovakia,” the company stated. However, the company’s ambitions appear to extend beyond Slovakia. Müller has posted a job opening on its website for an expansion manager for both Slovakia and the Czech Republic. Many in the Czech retail industry expect Müller to enter the Czech market soon, although the company has not confirmed when this might happen. Zdeněk Skála, managing director of analytics firm Skála a Šulc, agrees. “While the market is saturated with...