Beer remains a staple of the Czech shopping basket, but new sales data from online supermarket Rohlík shows that drinking habits are gradually changing. Traditional lagers still dominate, while non-alcoholic beer is recording the fastest growth among the main beer categories. The category has grown by more than a quarter over the past year, with Birell among the brands driving the increase. Birell sales alone are up by almost 20%. Together with flavoured beers and radlers, non-alcoholic beer now accounts for close to one-third of all beer sales on Rohlík. Beer from small and regional breweries is also gaining ground, with sales increasing by more than 11%. The biggest decline is being recorded among craft beers grouped by style, including IPA and APA. This is currently the only major beer segment experiencing a year-on-year drop. Czech brands continue to dominate the market. More than nine out of every 10 beers sold through Rohlík are from domestic brands. Imported beers, however, are growing at a faster rate. Their sales have increased by 18% year-on-year. Beer sales peak at the weekend Friday is the busiest day for beer sales, with roughly twice as much beer sold as on Monday. Friday and Saturday...
A floating swimming pool could be built along the Vltava River in Prague’s Holešovice district, near U Vody Park. Prague 7 City Hall is considering using a section of the waterfront near the Port 7 development for the project. The municipality hopes the pool could be ready within three years, although the cost has not yet been determined. The project is still in its early stages. The district is currently looking into whether it could obtain older or unused pontoons and adapt them to create the swimming facility. One of the main questions is where the pool water would come from. Prague 7 is considering both the Vltava and the municipal water supply. The aim would be to use this data to determine when swimming in the river is considered safe. Čižinský has suggested introducing a simple traffic-light system similar to those used in cities such as Copenhagen and Amsterdam, allowing swimmers to see whether conditions are suitable. According to Čižinský, the Vltava generally has good enough water quality for swimming, although conditions can deteriorate after heavy rainfall. Recent measurements support this concern. Prague hygiene officials have been monitoring the water at Branická beach since the beginning of this year....
Live Nation and PPF Group are forming a joint venture that will operate three of Prague’s major event venues — O2 Arena, O2 Universum and Forum Karlín. The companies plan to invest in the venues and upgrade their facilities, with Live Nation set to hold a 51 percent stake in the new company. The agreement will bring together one of the world’s largest live entertainment companies and PPF, the investment group that owns O2 Arena and O2 Universum through its subsidiary Bestsport. PPF has also operated Forum Karlín, which has been owned by Patria Investment Company since last year. The companies announced the planned partnership in a joint statement. Financial details of the transaction and the amount of the planned investment have not been disclosed. The deal remains subject to the required regulatory approvals. Under the agreement, the new operator will be responsible for the day-to-day running of all three venues, including event planning and programming. The venues themselves will remain under their existing ownership structures, and their names will not change. The partners said they intend to invest substantially in the facilities over the coming years. The aim is to improve conditions for audiences and performers while expanding the...
Czech kettlebell training brand Železná koule has opened its largest location yet at Danube House in Prague’s Karlín district. The new 600-square-metre gym expands the brand’s presence in Prague and comes ahead of the next edition of its flagship Amazing 12 fitness programme. Železná koule has built a community around kettlebell training and coached workouts rather than the traditional self-service gym model. The company says more than 20,000 people have trained through its programmes since its launch. At its Karlín location, members train under the guidance of coaches in small groups. The approach is designed to provide more personal instruction and a structured training environment, rather than simply giving members access to gym equipment. The new location is also the latest venue for the company’s Amazing 12 programme, a 12-week fitness and body transformation course that combines regular training with nutrition guidance and ongoing support. What is the Amazing 12 programme? The programme is aimed at both people who are new to structured strength training and more experienced gym-goers looking for a more organised approach to their workouts. Although the programme itself lasts 12 weeks, participants first complete a preparation week, making 13 weeks in total. During the programme, they...
Prague has become home to the first Martini Terrazza in Central Europe, with the Italian drinks brand opening a new rooftop venue at the Máj Národní department store. The summer terrace is located on the Fly Vista rooftop, offering cocktails, food and views across the Prague skyline. The concept is designed around the Italian aperitivo tradition and is intended as a seasonal meeting place during the summer months. Martini Terrazza venues have previously appeared in other European cities and holiday destinations. The Prague location brings the same format to the Czech capital, combining the brand’s drinks with music, themed evenings and social events. The drinks menu includes several Martini-based cocktails, including Martini Bianco Spritz, Martini Fiero & Tonic and the Americano. Visitors can also order non-alcoholic Martini Spritz options, alongside a selection of food designed to accompany the drinks. The terrace is scheduled to remain open throughout the summer season. Martini has been associated with the Italian aperitivo tradition for more than 160 years. In the Czech Republic, the brand is distributed by Coca-Cola HBC Czech Republic and Slovakia. “Prague has become the home of the first Martini Terrazza in Central Europe,” said Kateřina Valoušková, Martini Brand Manager at Coca-Cola...
Just off Old Town Square, past the cafes and the crowds waiting for the Astronomical Clock, sits a museum that started almost by accident. Today, IAM Prague has welcomed well over 1 million visitors from around the world and has held TripAdvisor’s Travelers’ Choice Award for five straight years. From Shopping Malls to Old Town Square The museum wasn’t originally supposed to be a… museum. Co-founder Jakub Bechyně and his partner Patrik Proško had been running a traveling illusion exhibit that moved between shopping malls, renting space for a month at a time before packing up and relocating. It worked, but it wasn’t permanent. Then, in 2017, the owner of a building on Old Town Square approached them with an idea: turn part of it into a museum. The catch was the timeline. They wanted it open in two months. Rather than build something from scratch, the team pulled from what they already had on the shelf, opening with one floor and sixteen exhibits in 2018. The collection has grown to more than 60 pieces since. View this post on Instagram A post shared by Illusion Art Museum Prague (@iamprague) The museum moved to its current location in...
Prague Zoo gets all the attention — and fair enough, it’s consistently ranked among the top zoos in the world — but the city is also full of smaller, low-key spots where kids can get hands-on with animals. These mini farms and forest parks are perfect for a relaxed weekend outing, most are free or nearly free, and several are just a short metro ride from the centre. Here’s our pick of the best small zoos and petting farms around Prague. 1. Milíčovský dvůr – Prague 11 Right on the edge of Milíčov forest, this outdoor farm is home to a horse, an ostrich, a fox, goats, sheep, pigs, rabbits and more. Feed dispensers let kids feed the animals directly, and there’s a sandpit, a wooden playground and a small snack stand on site. Entry costs just 20 CZK. Closed Mondays. 📍 K Milíčovu 100/8, Prague 11 — nearest metro: Háje 2. Chuchle Grove Mini Zoo – Prague 5 Set on a hillside inside the Chuchle Grove nature park, this zoo run by Prague’s city forestry service cares for injured and orphaned wildlife. Expect to see mouflons, deer, wild boar, owls, lynxes and more — though petting isn’t allowed here,...
A new report from the Prague Institute of Planning and Development (IPR) compares life in Prague with 11 other European cities, following a typical resident’s day—from housing and commuting to work, education, and leisure. Based on verified data collected directly from partner cities, the study highlights both Prague’s strengths and its biggest challenges. Prague Has Some of Europe’s Least Affordable Housing The report found that Prague has the least affordable owner-occupied housing among the cities compared. Buying an apartment requires more than 13 years of gross salary, placing Prague alongside cities such as Barcelona, Munich, and Amsterdam. Unlike many Western European cities, Prague also lacks relatively affordable rental housing. Renting a 60-square-meter apartment costs around 40% of the average salary in Prague. By comparison, the same apartment would consume about 28% of average income in Munich and just 14% in Vienna. Strong Job Market, But Lower Incomes Prague continues to have one of the lowest unemployment rates in Europe, making it relatively easy to find work. However, real incomes remain below those of most Western European capitals. Workers in Munich earn roughly 50% more than those in Prague, while wages in cities such as Copenhagen have grown steadily over the...
Few cities are as closely connected to Wolfgang Amadeus Mozart as Prague. More than two centuries after Don Giovanni premiered here, visitors can still experience his music in a setting that captures the atmosphere of the era. The Mozart Dinner at the Grand Hotel Bohemia combines a live opera performance with a three-course dinner in the hotel’s spectacular Boccaccio Hall, one of Prague’s finest historic ballrooms. The concert features leading opera singers accompanied by a string quintet, performing some of Mozart’s best-known arias and duets from The Marriage of Figaro, The Magic Flute, and Don Giovanni. The latter holds a special place in Prague’s history, having premiered at the city’s Estates Theatre in 1787. The performance is designed to be more intimate than a traditional opera concert. Instead of remaining on stage throughout the evening, the singers move through the hall, performing among the audience and making guests feel part of the experience. The evening is divided into three musical performances, with each followed by a course of dinner. Rather than separating the concert from the meal, the format allows the two to complement one another, creating a relaxed pace that encourages guests to enjoy both. The menu draws on...
There are places in Prague where it is easy to forget you are still in the middle of a busy city. The garden of Restaurant Červený Jelen, right in the centre, is once again one of them. In the evening light, it offers a calm summer setting with music, the smell of food from the grill, well-made drinks, and an atmosphere that feels closer to a relaxed seaside bar than a capital city courtyard. Jelení léto continues throughout the summer until 2 September, offering an after-work escape for anyone who wants to slow down for a while, meet friends, or spend an easy summer evening in a different rhythm than the rest of the city. The events take place every Wednesday from 6 pm, with selected Sunday editions also included in the programme. The special Sunday evenings are scheduled for 19 July and 23 August, both starting at 4 pm. Each week has its own programme and mood. Music is part of the concept throughout the season, with DJs and occasional live sets in cooperation with Hitrádio City. Alongside the music, the programme is built around themed evenings focused on drinks. The line-up includes Bacardi (19 July), Peach Spritz evenings...
For many people considering a move abroad, feeling welcome can be just as important as career opportunities or quality of life. While some countries are popular tourist destinations, not all make it easy for newcomers to settle, find work, build friendships and navigate everyday life. That’s the thinking behind a new study from international insurance provider William Russell, which has ranked the world’s most welcoming countries and cities for expats in 2026. Experts crunched six factors, including real expat experiences, migrant population size, foreign-born employment rates, local attitudes towards immigrants, and safety and visa openness, to work out where newcomers can happily build a life. The world’s most welcoming country? Iceland, scoring 8.94 out of 10. The land of fire and ice has the highest foreign-born employment rate in the study, with a whopping 84.2 percent of international residents in work – meaning expats aren’t just tolerated, they’re properly woven into the economy. Luxembourg took second place (more than half its residents were born abroad, the highest share in the world), while New Zealand rounded out the podium. The rest of the top 10 is mostly a parade of wealthy nations like Australia, Switzerland and Ireland, with one glorious outlier:...
Just a short walk from Prague’s Main Railway Station, a café is quietly redefining the idea of sitting down for coffee. The Healthy Longevity Café sits in a carefully designed space filled with greenery, natural light and minimalist furniture. Yet it is more than a café. It is directly connected to a preventive diagnostics centre on the first floor, creating a concept that combines hospitality with science-based prevention and wellness. Alongside coffee and food, the menu includes drinks blended with ingredients such as MCT oil, ghee, chaga and cinnamon, as well as nutritionally balanced lunches developed with longevity-focused principles in mind. Visitors can also head upstairs for preventive diagnostic assessments, lifestyle evaluations and personalised programmes based on detailed biological data. The project is part of the Longevitytech.Fund ecosystem, which invests in companies focused on extending healthy human lifespan. In Prague, the café and diagnostics centre serve as a practical testing ground for these ideas, making advanced preventive diagnostics more accessible in an everyday setting. View this post on Instagram A post shared by Healthy Longevity Café Prague (@healthylongevity.cafe) The preventive diagnostics centre is located on the first floor. There, visitors can undergo a range of preventive assessments...
Don’t have an account? Register
[swpm_registration_form level=”6″]
Already have an account? Log In
How Would You Like to Promote Your Business? PR ArticleDisplay bannersVideo productionNewsletter adsJob ListingsInfluencer Marketing
Your Email
We will come back to you within 24 hours with our proporsal
