Germans Are More Interested in Kafka, Spaniards in Food, Says from Prague City Tourism
Tourism in Prague has been greatly affected in recent years by the coronavirus pandemic, and the war conflict in Ukraine has also played an important role. “Russians used to be in the top ten, but they’re no longer coming.” Last year, the decline was 90 percent, but we see that other countries are willing to come back. For example, Poland or the Baltics,” says Josef Říkovský, head of Prague City Tourism’s Quality of Services division. Domestic travel is also growing, and the popular Prague as Home campaign has drawn Czechs who, according to polls, return frequently. “We have statistics from last year, when domestic visitors made up 25% of the total. “Prague was the most visited destination in the country for the first time since 2010,” he added. Prague City Tourism also aims to attract more sophisticated and wealthy visitors, so it commissioned a study of the behavior and typology of visitors to the city. “They have somehow calibrated what individual people are sensitive to for us.” What they truly desire to see in Prague. So, for example, we know that Germans are more interested in Kafka, while Spanish tourists to food,” says Říkovský. “In recent years, Prague’s gastronomic scene...
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